Kau­f­land becomes first Ger­man retail­er to intro­duce sus­tain­able and highly nutri­tious algal-fed salmon

Gaëlle Husser is Glob­al Busi­ness Devel­op­ment Dir­ect­or at Veramar­is, she said: ​“Kaufland’s decision to intro­duce sal­mon fed on Veramar­is’ algal oil comes quickly after sim­il­ar moves by a num­ber of oth­er European super­mar­kets, includ­ing Super­marché Match in France, which has intro­duced sal­mon and just recently also trout raised on a diet includ­ing Veramar­is.” Veramar­is has been fun­da­ment­al in ini­ti­at­ing the dia­logue with all part­ners along the value chain. ​“In France, Match saw a 12% growth in its sal­mon cat­egory fol­low­ing the intro­duc­tion of the sus­tain­able sal­mon, a clear indic­a­tion that con­sumers are demand­ing fish that is nutri­tion­ally super­i­or and sus­tain­ably raised”, Husser con­tin­ues. Andreas Schop­per, Head of Pur­chas­ing at Kau­f­land Ger­many said: ​“Our com­mon goal with Veramar­is is to reduce the amount of wild fish used in feed to less than one kilo­gram for the pro­duc­tion of one kilo­gram of sal­mon. Veramar­is has developed a unique nat­ur­al mar­ine algal oil for farmed fish diets — the only product in the world of its kind — which can increase the levels of both of the two essen­tial omega‑3 fatty acids EPA and DHA in fish, while at the same time redu­cing the For­age Fish Depend­ency Ratio (FDDR). Con­sumers in Ger­many will be able to buy the sus­tain­able ​‘K‑Blue Bay’ sal­mon in Kau­f­land stores from 27 Feb­ru­ary 2020. Source: Veramar­is, Press release, 24.02.2020